Every website owner would like to monitor how well they are doing with their SEO rankings. Google's algorithm considers more than 150 factors when creating SERP rankings.
So to stay ahead of the curve, you need to experiment a lot with different things and approaches. Fortunately, there are tools available to help you check the SERP results.
Let's take a look at a couple of them and also review what's important to Google when it's building SERP rankings.
Google SERP Checker
As the world's largest search engine, Google receives more than 63,000 searches per second. That's almost 5.8 billion searches per day!
With so much traffic, it's no wonder businesses want to make sure their website shows up in Google search results. Unfortunately, there is no easy way to track your website's ranking in Google.
That's where a SERP verification tool comes in. A SERP checker is a tool that allows you to track your website's position in Google for specific keywords.
Additionally, SERP Google Checker will also show you how many other websites are ranking for that keyword.
By monitoring your website's ranking, you can adjust your SEO strategy to ensure your website appears as high as possible in search results.
In today's competitive landscape, SERP verification tools are essential for any business that wants to be successful online.
Any good salesperson knows that keeping a check on your competition is essential to success. And when it comes to online competition, there is no more valuable tool than a Google SERP checker.
With a SERP checker, you can quickly see how your website stacks up against the competition regarding Google ranking.
This information is critical to understanding your SEO strategy and making adjustments. Google SERP Checker can also help you track your progress over time, letting you know if your efforts are paying off.
In short, a Google SERP checker is an essential tool for any business that wants to stay ahead of the competition.
Semrush is a comprehensive set of tools to help businesses improve their search engine rankings, drive more website traffic, and generate more business.
The software includes three individual products: Rank Tracker, SERP Checker, and Keyword Explorer.
Each product provides its own unique set of features, but all four work together to provide an effective SEO solution.
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Factors that can affect your SERP ranking
Many factors can affect your website's ranking in a Google SERP. These are some of the most important:
1. Relevance
The most critical factor in determining your ranking in a Google SERP is relevance. Google wants to give its users the best possible results, so it will only show websites that are relevant to the user's search query.
To make sure your website is relevant, you should use keywords related to your business throughout your site. Additionally, you should also keep your content fresh and up-to-date.
2. Domain Authority
The domain authority plays an important role in determining the SERP ranking. Google looks at several factors to determine the authority of a website, including the number of incoming links and the quality of those links.
It is also worth mentioning that the oldest website is the one that gains more authority in the eyes of Google. Websites with more authority will rank higher in a Google SERP.
3. Freshness of published content
Google wants to provide its users with the most up-to-date and relevant results, so it prefers regularly updated websites with new content.
To make sure your website is up to date, you should regularly add new blog posts, articles, and other forms of content. Be sure to keep the website regularly updated.
4. User commitment
Another factor that can affect your ranking is user engagement. Google looks at factors like time on site, bounce rate, and pages per visit to determine how engaged users are with a website.
And that's because the more time website visitors spend on the website, the more attractive the content is to Google. Websites that provide a good user experience will rank higher in a Google SERP.
5. Mobile adaptability
This is a really important ranking factor because today more and more people are using mobile phones and tablets to surf the internet.
Google wants to give its users the best possible experience, regardless of their device. As such, it gives preference to mobile-optimized websites.
To make sure your website is mobile-friendly, you need to design it using responsive design principles.
6. Content quality
The quality of your content is also a factor that affects your ranking. Google wants to give its users the best results possible, so it prefers websites that offer high-quality, informative, and well-written content.
Proper research, good writing, and relevance to your business ensure that your content is of high quality.
7. The time of day the user searches
The time of day can also play a role. For example, websites published during peak traffic hours are more likely to appear higher in the SERP than those published outside of peak traffic hours.
Again, search engines tend to favor fresh content, so regularly updated websites with fresh content are more likely to appear higher in the SERP.
8. The number of backlinks to the site
The number of backlinks to your website can also affect your ranking. Websites with more backlinks will rank higher in a Google SERP.
However, it is important to note that not all backlinks are created equal. Google gives preference to backlinks from high-quality websites.
The SEO tool becomes useful once you have ranked reasonably well for certain keywords. It allows you to track your progress and optimize your website for better results.
The tool also provides valuable information about your competition and their strategies. Overall, the SEO tool is an invaluable resource for anyone looking to take their website to the next level.
